Leo Burnett Nabs Creative Firepower to Save Buick from Going
Absolutely Down the Tubes
Rumor has it that the good people at McCann Erickson, comfortably ensconced in their snazzy upmarket Latte Town fortress outside Detroit, were shocked--SHOCKED!--when Leo Burnett swept in and stole the Buick account that McCann had serviced since 1958.
Nineteen-friggin'-fifty-eight!
Honestly, we can't blame them for making assumptions, given that the last time one of their guys was truly nervous, Ike was still in the White House.
Anyway, Burnett recently named the new team that will rescue the vaunted Tri-Shield from its slide toward extinction.
Sounds like they aren't screwing around. Two hotshots, John Wyville and Dave Loew, from a March raid on Y&R Chicago will be making the jump from highly desirable Miller and NASCAR accounts so that they can use their powerful advertising brains to convince carbuyers that Buick is something other than what confused elderly people use to mow down the young.
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